
Ruud heeft Studio Whoohoo! opgestart samen met Stef Holtz (28). Stef is geboren in Den Helder en wilde vroeger brandweerman worden of helicopter piloot.. of zijn geld verdienen met tekenen. Hij ging naar de filmacademie is is daarna direct voor zichzelf begonnen. Na twee jaar zelfstandige producties gemaakt te hebben, besloot hij samen met Ruud zijn droom te verwezenlijken. Studio WhooHoo! was een feit; een verwezenlijking van hun beider visie op bedrijfsvoering en het uitvoeren van onze passie; verhalen vertellen en visualiseren in een eigen unieke stijl.
Waarom is films maken je passie?Het vertellen van verhalen, het meenemen van de kijker in een gevoel of de kijker aan het denken zetten is iets wat mij enorm aanspreekt. Je kunt in een keer een groot publiek bereiken met een boodschap of verhaal, aan mensen die daar open voor staan. Dat is iets heel anders met bijvoorbeeld een commercial. Daar waar commercials je voorgelegd worden, is films kijken vaak een keuze van de kijker zelf.
Wat is er zo leuk aan jouw functie?Een van de mooie elementen uit mijn functie is het tot leven brengen van gedachten. Iets, of dat nou een verhaal is of een beeld of fragment, uit niets creëren en aan de kijker voorschotelen. Het bedenken van een concept en dit geheel uitwerken tot een tastbaar of zichtbaar iets, vind ik een van de mooiste elementen uit mijn vak.
Wat voegt het toe aan een film?Visual effects zijn tegenwoordig ondenkbaar uit het filmbeeld. Dan heb ik het niet alleen over het visuele spektakel die je kent uit films als Inception, Transformers, of Harry Potter. Maar ook over kostenbesparende mogelijkheden. Zo is het niet altijd mogelijk om op bepaalde plekken te filmen, puur omdat het te gevaarlijk is om te draaien, of omdat het veel te duur is om op die locatie te filmen met een gehele crew en apparatuur. Met visual effects kun je de boodschap die een regisseur kwijt wilt aan het publiek nog beter overbrengen tot in de details zoals diegene het voor ogen heeft. Het klinkt erg cliché, maar de mogelijkheden zijn hierdoor eindeloos, wat de (creatieve) verhaalvertelling alleen maar ten goede kan komen.
Eerder werk:
Bijenkorf – De Maffe Marathon 2013 (commercial)
Red Bull – Art of Can commercial)
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