Here you could explain the story of your campaign and your project. With the help of the icons above this field, you could insert pictures and videos and you could draw up the text. Of course you’re free to write your own story. You could think of the follow composition:
Make clear why you started this campaign and tell something about the narrative of the film. For instance, you could tell how you got the idea to make this film.
Make clear why you’ve started the crowdfund campaign: why do you want to make this film and why is this campaign so important? Tell about the reason backers should donate.